DDB New Zealand educate us in what McDonald's does to their lettuces and tomatoes. Turns out it's not much, but that's exactly the point.

Toby Talbot : Executive Creative Director
Paul Hankinson : Creative Group Head/ Copywriter
Pete Thompson : Art Director
Judy Thompson : Agency Producer
Director : Linds Redding
Production Company : Department of Motion Graphics
Animators: Stafford Wilson/Dan Short
Sound:Shane Taipari @ Soundtrax
Account Service: Susie Darling/Zoe Alden
Client Executive: Justin Watson


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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.