McDonald's shows us how their "Open all night" reflective billboard works. By day, nothing. All white. Tremendously ad-free. By night it'll appear like a ghostly text enticing you to come get a coffee before you swerve off the road. It might not be the the pedestrian ghost levels of slam-on-your-breaks dangerous, but I'm pretty sure that sign would be non-kosher in Norway, where they regularly ban the H&M underwear ads for luring drivers into the ditch.

Pretty clever tho.

Ad Agency: Cossette
Client: McDonald's (Canada)
Creative Director: Rob Sweetman
Creative Director: Bryan Collins
AD: Addie Gillespie and Mia Thomsett
CW: Addie Gillespie
CW: Mia Thomsett
Producer: April Haffenden


Comments (1)

  • sarahlee880's picture
    sarahlee880 (not verified)

    I really enjoyed reading your article. I found this as an informative and interesting post, so i think it is very useful and knowledgeable. I would like to thank you for the effort you have made in writing this article.

    May 16, 2016

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.