McDonald's shows us how their "Open all night" reflective billboard works. By day, nothing. All white. Tremendously ad-free. By night it'll appear like a ghostly text enticing you to come get a coffee before you swerve off the road. It might not be the the pedestrian ghost levels of slam-on-your-breaks dangerous, but I'm pretty sure that sign would be non-kosher in Norway, where they regularly ban the H&M underwear ads for luring drivers into the ditch.

Pretty clever tho.

Ad Agency: Cossette Client: McDonald's (Canada) Creative Director: Rob Sweetman Creative Director: Bryan Collins AD: Addie Gillespie and Mia Thomsett CW: Addie Gillespie CW: Mia Thomsett Producer: April Haffenden

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (1)

  • sarahlee880's picture
    sarahlee880 (not verified)

    I really enjoyed reading your article. I found this as an informative and interesting post, so i think it is very useful and knowledgeable. I would like to thank you for the effort you have made in writing this article.

    May 16, 2016

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