In this made for youtube pre-roll ad, the spicy sauce is meant to be igniting the player below. The spark moves along with the video player timer, until the frame goes up in flames. Of course by then you will have clicked "skip ad" already.

Advertising Agency: Cossette, Toronto, Canada Creative Directors: David Daga, Matthew Litzinger Art Director: Angela Sung Copywriter: Rachel Abrams Director: Common Good

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.