Having a little fun with the McDonald's monopoly sweeps, Cossette made McD's take monopoly money even if it was just for a couple of days. In other news, old monopoly money games prices skyrocketed on Ebay. True story. Okay, maybe not the last bit.

Ad Agency: Cossette, Vancouver, Canada Creative Directors: Rob Sweetman, Bryan Collins Art Director: Scott Schneider Copywriter: Jeff Shorkey

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.