A group of hearing impaired kids are hanging out and signing, but the conversation only gets truly animated when everyone signs "burger" - the one sign word us hearing folks understand just as readily as these impaired kids do. It's universal.

Advertising Agency: Alma DDB, Miami, FL, USA Exec. Creative Director: Enrique Faillace Creative Director: Eduardo Bono Associate Creative Director: Manuel Huici Art Director: Monserrat Valera Agency Sr. Producer: Diego Colombo Editorial Company: Boxer, Los Angeles, CA Editor: Rob Groenwold Production Company: Boxer, Los Angeles, CA Director: Jim Zoolalian DP: Stephen Kenneston Producers: John Barreiro Executive Producer: John Clark

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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