...Because hippies really like meat. I was BBQ:ing some veal the other day and a mass of hippies came running. True story.

Actually BMF Sydney thought that this ad for Meat & Livestock Australia that celebrates the love of Lamb in Spring would be good for the 40th anniversary of Woodstock.

"I think the original Woodstock would have been even better if they'd had plenty of lamb barbies. Lamb is about togetherness and being a little free spirited, and this ad captures the vibe we want for lamb perfectly," said Warren Brown ECD at BMF.

Client: Meat & Livestock Australia
Agency: BMF, Sydney
Production Company: Filmgraphics Productions
Director: David Deenneen

David Flanagan, Rebecca Booth, Louise Mawer (Account manager)
Matt Stewart (Photographer)
The Lab (Post production)
Warren Brown (Executive Creative Director)
Dennis Koutoulogenis (Assoc Creative Director)
Jake Rusznyak (Art Director)
Toby Deenneen (Editor)
Jenny Lee-Archer (Agency Producer)

Other Credits:
Strategic Planner - Gerry Cyron.
Print Producers - Michele Zupanov, Clinton Bell.
Studio - Steve Hanzic, Stuart Flynn.
Music - Song Zu.


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.