...Because hippies really like meat. I was BBQ:ing some veal the other day and a mass of hippies came running. True story.
Actually BMF Sydney thought that this ad for Meat & Livestock Australia that celebrates the love of Lamb in Spring would be good for the 40th anniversary of Woodstock.
"I think the original Woodstock would have been even better if they'd had plenty of lamb barbies. Lamb is about togetherness and being a little free spirited, and this ad captures the vibe we want for lamb perfectly," said Warren Brown ECD at BMF.