The idea, if I'm understanding correctly, is that when your hands are too busy. Media Markt will "take it in hand," or "take care of it" for you, by delivering it to your door. Media Markt, for those in America who don't know, is German-based consumer electronics store. I guess it's kind of like Best Buy.

Client: Media Markt Austria Agency: Traktor Werbeagentur CCO: Antonia Tritthart Creative Director: Alexander Winsauer, Colin McPartlin Art Director: Colin McPartlin Copywriter: Alexander Winsauer Account Director: Alexandra Hönig Account Management: Florian Kegel Filmproduction: Kaiserschnitt Film Director: Deniz Cooper Camera: Matthias Papst Production: Florian Niederwimmer

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kidsleepy 17 year copywriter, now CD from Pittsburgh, who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.