The idea, if I'm understanding correctly, is that when your hands are too busy. Media Markt will "take it in hand," or "take care of it" for you, by delivering it to your door. Media Markt, for those in America who don't know, is German-based consumer electronics store. I guess it's kind of like Best Buy.

Client: Media Markt Austria
Agency: Traktor Werbeagentur
CCO: Antonia Tritthart
Creative Director: Alexander Winsauer, Colin McPartlin
Art Director: Colin McPartlin
Copywriter: Alexander Winsauer
Account Director: Alexandra Hönig
Account Management: Florian Kegel
Filmproduction: Kaiserschnitt Film
Director: Deniz Cooper
Camera: Matthias Papst
Production: Florian Niederwimmer

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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.