MEGT is a national organisation with its Head Office in Melbourne. They provide businesses with assistance in employing apprentices and trainees, and provide competency-based staff training. This sounds a little stiff, so to explain it to people watching the ad, The Furnace decided to go dancing in the rain. Directed by Ben Quinn from the sweet shop.

Client: MEGT Agency : The Furnace, Melbourne Production Company : The Sweet Shop Director : Ben Quinn Music: The Black Milk Group, London (Music + Sound Production) Sound Design: Songzu (Music + Sound Production) Digital Post, Auckland (Post production) Shea Guymer (Account manager) Rob Martin Murphy (Executive Creative Director) Paul Fenton (Head of Art) Stew Adams (Editor) Jaime Tan (Agency Producer) Tony Whyman (Producer)

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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