Agency: GREY, Melbourne, Australia

"we actually wanted to create an ad that wasn«t deliberately funny, rather we wanted to celebrate the audience and the experience of attending the festival." says Ant Shannon, ECD at Grey. However, since laughter is contagious the ad is rather funny. Check out the laugh-soundtrack inside.

Brand/product advertised: The Melbourne International Comedy Festival
Advert title: Timing is Everything
Creative Director: Ant Shannon
Art director: Connor Beaver
Copywriter: Ben Keenan
Director: Connor Beaver / Ben Keenan
Editor: Andrew Cherry

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.