In this cinema ad for the writers festival, we see writers block acted out on stage as he writes the scene. Oliver walked into the room to find his wife in his oldest friends arms, his friends arms... Naah, that's not gonna work

In its 25th year, Melbourne Writers Festival is a nationally and internationally-acclaimed festival featuring over 350 writers from around the world and more than 300 events.

The festival program features an enormous range of literary activity including entertaining discussions, debates, readings, film screenings, interviews, literary banquets, performances, workshops and book launches, as well as a lively schools' program for primary and secondary students.

Client: Melbourne Writers Festival Agency: JWT Melbourne Production Company: Plush Films Director: Sferrazza Richard Muntz : Executive Creative Director Jim Ritchie : Senior Copywriter Hannah Smit : Art Director Justine Kubale : Head of Broadcast Eugene@Digital Pictures : Post production David Wade : Editor Stevo@Flagstaff : Music + Sound Production Melissa Benavides : Account manager Prue Tehan : Account manager

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.