Like the other ads in this first national Mellow Mushroom campaign, this parodies pharma ads. ED ones, specifically - so the husband and wife can get it on when the mood comes on. Get their pizza on. And just like in Cravings, the ad suggests you ask your doctor - he may want to come with you. Eh, guys, phrasing... Remember, kids, if you find yourself sitting in a Mellow Mushroom for more than four hours, you may want to go home and come back another day. And Mellow Mushroom is not responsible for fresh ingredients getting stuck in your teeth.

Ad Agency: BooneOakley, Charlotte CD: David Oakley AD: Eric Roch von Rochsburg CW: Mary Gross Agency Prod.: Laura George Production Company: Boulevard Films, Charlotte Director: Glen Owen DP: Jordan McMonagle Exec Producer: Billy Patete Producer: Angela Street Post/Color Correct: Wondersmith, Charlotte Editor: Chris Walldorf Producer: Joe Murray Telecine Artist: Clark Bierbaum Sound: Groundcrew Studios, Charlotte Engineers: Ross Wissbaum , John Causby

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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