"Mellow Mushroom is a pizza place with a laid-back Hippie mentality and a rather stoned-looking mushroom for a mascot. As they grew to 130 stores in over 100 US cities, they wanted to get more followers on Twitter. So we told people if you follow us, we’ll follow you. We didn’t mention we’d be doing it in real life. For real. In the company’s creepy mushroom costumes."

Like, omg guys. Woah.

Client: Mellow Mushroom Pizza Bakers Agency: Fitzgerald+CO CCO: Noel Cottrell Executive Producer: Christine Sigety Creative Director/Writer: Mitch Bennett Creative Director/Art Director: Wes Whitener Creative Director/Art Director: Brad Sarmiento Art Director: Juliana Lynch Digital Producer: Gideon Cohen Production Company: Arts & Sciences Director: Adam Brodie Director: Dave Derewlany Producer: Alex Waite DP: Benn Martenson Executive Producer: Marc Marrie Managing Director: Mal Ward Editorial: Arcade Edit Editor: Greg Scruton Post Producer: Denice Hutton Executive Producer: Nicole Visram Assistant: Luc Giddens Managing Partner/EP: Damian Stevens Sound: Acoustech Sound Engineer: Gopal Swamy Online & FX: Airship Artists: Austin Hickman-Fain, Chris Homel and Matt Lydecker Managing Partner/EP: Damian Stevens

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.