"Mellow Mushroom is a pizza place with a laid-back Hippie mentality and a rather stoned-looking mushroom for a mascot. As they grew to 130 stores in over 100 US cities, they wanted to get more followers on Twitter. So we told people if you follow us, we’ll follow you. We didn’t mention we’d be doing it in real life. For real. In the company’s creepy mushroom costumes."
Like, omg guys. Woah.