Mellow Mushroom Pizza Bakers - @mellowmushroom follows @acuemma - (2012)

dabitch's picture
Posted by dabitch on 23. October 2012 - 23:39

"Mellow Mushroom is a pizza place with a laid-back Hippie mentality and a rather stoned-looking mushroom for a mascot. As they grew to 130 stores in over 100 US cities, they wanted to get more followers on Twitter. So we told people if you follow us, we’ll follow you. We didn’t mention we’d be doing it in real life. For real. In the company’s creepy mushroom costumes."

Client: Mellow Mushroom Pizza Bakers

Agency: Fitzgerald+CO

CCO: Noel Cottrell

Executive Producer: Christine Sigety

Creative Director/Writer: Mitch Bennett

Creative Director/Art Director: Wes Whitener

Creative Director/Art Director: Brad Sarmiento

Art Director: Juliana Lynch

Digital Producer: Gideon Cohen

Production Company: Arts & Sciences

Director: Adam Brodie

Director: Dave Derewlany

Producer: Alex Waite

DP: Benn Martenson

Executive Producer: Marc Marrie

Managing Director: Mal Ward

Editorial: Arcade Edit

Editor: Greg Scruton

Post Producer: Denice Hutton

Executive Producer: Nicole Visram

Assistant: Luc Giddens

Managing Partner/EP: Damian Stevens

Sound: Acoustech

Sound Engineer: Gopal Swamy

Online & FX: Airship

Artists: Austin Hickman-Fain, Chris Homel and Matt Lydecker

Managing Partner/EP: Damian Stevens

Your rating: None Average: 3.9 (23 votes)
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