You can watch the two minute version here.

The headphones, which are fully functional - will also be a limited edition set. 10 have been made, and will be sold at $999 a pair. There is a plus side to this, as all proceeds will be donated to the ASPCA - $10k total! The spot and details on the headphones will be featured on a dedicated site (http://www.solrepublic.com/meow).

Client: Sol Republic CMO: Seth Combs Brand Manager: Sandy Cha Brand Manager: Sarah Payton Agency/Production Company: Rooster Creative Director: Gavin McInnes Director: Rob Gilbert Executive Producer: Sebastian Eldridge Executive Producer: Saxon Eldridge Copywriter: Phil Matarese Copywriter: Gavin McInnes Production Manager: Kaitlin del Campo Editor: Alain Alfaro Color: Blase Theodore

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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