"Now I've never seen this cat before but badabing badaboom and pop em' McGee!"
"Look at the joy in his tiny little eyes!"

...and the pièce de résistance, his eyes cementing shut from the cat allergies. Sucks to be you, dude.

A sixty second version is here

Oh, and these are real. Professor Meowingtons pHd. and SOL REPUBLIC have teamed up to introduce the world's first headphones for cats, with dog isolating technology. They cost 999 and some may have the side-effect of your pet cattacking you when you attempt to put them on them.
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Rooster has recently been working with Sol Republic, and this campaign would be a first for Rooster in the sense that we are working with no other agencies, and that we are distributing content that we've produced through our own network, Spur, headed by Sebastian Eldridge, Rooster Founder, and Ryan Denehy. Sebastian is Spur's Executive Director, and Ryan is our EVP. All in house, under one roof!

Sol Republic will be launching a new limited edition set of cat headphones, inspired by EDM DJ/Producer deadmau5's pet cat, Professor Meowingtons pHd. The headphones were designed by famed digital artist Joshua Davis. Fans of deadmau5 should be able to quickly point out Professor Meowingtons pHd - our chief creative cat responsible for helping design the special limited edition headphones, in the spot.

What better way to share your favorite tunes with a friend you hold dearly to your heart!

For the spot, Gavin McInnes, Rooster's Creative Director, stars as our infomercial salesman, selling... headphones for our little furry feline friends. Unfortunately, cats and Gavin don't mix well.

The headphones, which are fully functional - will also be a limited edition set. 10 have been made, and will be sold at $999 a pair. There is a plus side to this, as all proceeds will be donated to the ASPCA - $10k total! The spot and details on the headphones will be featured on a dedicated site (http://www.solrepublic.com/meow).

Client: Sol Republic CMO: Seth Combs Brand Manager: Sandy Cha Brand Manager: Sarah Payton Agency/Production Company: Rooster Creative Director: Gavin McInnes Director: Rob Gilbert Executive Producer: Sebastian Eldridge Executive Producer: Saxon Eldridge Copywriter: Phil Matarese Copywriter: Gavin McInnes Production Manager: Kaitlin del Campo Editor: Alain Alfaro Color: Blase Theodore

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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