We haven't seen an ad directed by the Coen Brothers in the Super Bowl since they sold out everything with Willie Nelson for H&R block in 2003. Well, they are back, and they have created a biker bar that beats all stereotypes of biker bars ever. It even includes one biker with a Peter Fonda "Easy Rider" tattoo. Of course the bikers break out spontaneous fight dancing something, to "Steppenwolf" naturally, but their geriatric bones don't bounce back quite like they used to. Then terror strikes, they're blocked in. Peter Fonda gets to reprise looking super cool as he did in the epic road movie, but this time he's simply walking to his Mercedes. It's not terrible, this ad, solid work from Merkley and Partners. AMG was created by engineers in 1967 so the 1969 "Easy Rider" references seem apt.
Directors: The Coen Brothers Music: Steppenwolf's "Born to Be Wild" Ad agency: Merkley and Partners Antoni – Germany André Kemper, Chief Creative Officer / Founder Dr. Tonio Kröger, Managing Partner / Founder Marcell Francke, Creative Director Stephan Schaefer, Creative Director Mark Róta, Executive Producer Guelcan Demir, Account Director Moritz Pfingsten, Account Director Merkley + Partners – USA Andy Hirsch, Chief Creative Officer / Chairman Alex Gellert, CEO Gary Grossman, Director of Broadcast Production Alex Kobak, Senior Producer Diane delisa, Director of Business Affairs Cynthia Davis, Chief Client Officer Lisa Mannarelli-Puleo, EVP / Group Account Director Beth Liss, Group Account Director Production Company: Company Films Joel Coen, Director Ethan Coen, Director Dan Hainey, DP Ron Neter, Line Producer Robin Benson, Executive Producer Executive Producer, Richard Goldstein Head of Production, Ari Schneiderman Editorial Company: Final Cut NY Rick Russell, Editor Jen Sienkwicz, Producer Sarah Roebuck, Executive Producer UK Loading Assistant, Mike Radforth NY Cutting Assistant, Geoff Hastings Visual Effects: Blacksmith Tom Bussell, VFX Lead Iwan Zwarts, Lead Compositor Daniel Morris, Compositor Liz Lyons, Compositor Michael Dunkey, CG FX Artist Rotoscoping, Trace VFX Tracking, Bogdan Mihajlovic Megan Sweet, Producer Charlotte Arnold, Executive Producer Color Grading: Company 3 Tom Poole, Colorist Music: “Born To Be Wild” – Steppenwolf Audio Post: Heard City Phil Loeb, Sound Mixer Trinitite Studios: Brian Emrich, Sound Designer