Mercedes - "Are We There Yet" - (2012) :30 (US)

 
 

Mercedes - "Are We There Yet" - (2012) :30 (US)

Merkley + Partners has tapped Rock Paper Scissors Editors Biff Butler and Jonnie Scarlett to cut a trio of spots in the latest campaign for Mercedes. Accordingly, the editorial company took the opportunity to show off its range of post-production capabilities, handling all conform and clean-up duties in addition to the edit.

All From One Place puts Mercedes’ new mbrace2 technology on display, using several sudden cuts to send the spot’s protagonist from the driver’s seat through a series of far-flung locations to illustrate the many tasks its cloud-based telematic computer can accomplish. Are We There Yet takes a different tack, deploying a striking montage of children each repeating the classic, titular question to explore broader themes of progress and innovation underpinning the design of Mercedes’ new seven-passenger GL.

Client: Mercedes
Spot Titles: “Are We There Yet” (featured), “All From One Place” (featured), “True Measure”
Air Date: September 2012
Agency: Merkley + Partners
ECD: Andy Hirsch (“All From One Place,” “True Measure”)
GCD/Copywriter: Chris Landi (“True Measure,” “Are We There Yet?”)
GCD/Copywriter: Scott Zacaroli (“All From One Place”)
ACD/Art Director: Kirk Mosel (“Are We There Yet?”)
Sr. Producer: Alex Kobak
Prod Co: Anonymous Content
Director: Malcolm Venville
DP: Tobias Schliessler
Producer: Scott Kaplan
Editorial: Rock Paper Scissors
Editor: Biff Butler (“All From One Place”)
Asst. Editor: Michael Horan (“All From One Place”)
Editor: Jonnie Scarlett (“True Measure,” “Are We There Yet?”)
Asst. Editor: Victoria Lesiw (“True Measure,” “Are We There Yet?”)
EP: Eve Kornblum
Producer: Helena Lee
VFX/Conform: Rock Paper Scissors
VFX Artist: Edward Reina
Audio Mix: Heard City
Mixer: Phil Loeb
EP: Gloria Pitagorsky

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Comments

"Are we there yet?" :P

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