The classic scenario of pregnant lady en-route to hospital, and the car breaks down. But help is at hand, a car stops to give them a ride and it's none other than Nico Rosberg driving. Another one stops, look, it's Michael Schumacher! Decision time.....

The choice is obvious, Nico Rosberg is cuter! Mom-to-be rides with him and dad gets to ride with Michael Schumacher. Maybe not.
The "pregnant & broken down" car scenario might be old, but this is a clever way of having the race-car drivers in the ad, while leaving the acting to the pro's. Not all celebrity sports people can act.


about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.