How Cool pays homage to Mercedes-Benz's remarkably advanced mbrace2™ technology with a swirl of high-quality, interactive graphics and a rotating troupe of ebullient customers. As the dazzled drivers rocket through their favorite features - social network connectivity, real-time diagnostics, concierge traffic guidance - realist and symbolic imagery dances around and behind them, underscoring their enthusiasm as they explore the incredibly intuitive technology unique to Mercedes-Benz.

"We were fortunate to start with incredible content being presented in a unique arena - the CES," noted Manic MD Bob Cagliero. "Henrik (Hansen) provided us with great footage, jumP with a terrific edit and the rest came from a creative and effective design and animation process. From the onset through all phases of the edit, we were constantly evolving design and animation - the workflow with jumP and collaboration with the Merkley team and our designers made this project shine under a very challenging schedule."

Client: Mercedes-Benz Spot Title: How Cool Air Date: January 2012 Agency: Merkley+Partners ECD: Andy Hirsch Group Creative Heads: Scott Zacaroli, David Fox EP: Gary Grossman Producer: Chris Coccaro Production Company: RSA Films Director: Henrik Hansen DP: Eric Steelberg RSA EP: Marjie Abrahams RSA Producer: Lynne Pateman Editorial Co: jumP Editorial Editor: Richard Mettler MD: Dee Tagert EP: Alexandra Leal Producer: Liz REgan Post/Effects Co: Manic Design Director: Jun Lee Director of CGI: John Clausing MD: Bob Cagliero Producer: Nick Dziekonski
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TRUST TRUST is a communications company specializing in partnerships with agencies, tech cos, startups, content studios and other small to mid-sized brands.

Comments (3)

  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Yay more distractions! :P

    Mar 13, 2012

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