How Cool pays homage to Mercedes-Benz's remarkably advanced mbrace2™ technology with a swirl of high-quality, interactive graphics and a rotating troupe of ebullient customers. As the dazzled drivers rocket through their favorite features - social network connectivity, real-time diagnostics, concierge traffic guidance - realist and symbolic imagery dances around and behind them, underscoring their enthusiasm as they explore the incredibly intuitive technology unique to Mercedes-Benz.
"We were fortunate to start with incredible content being presented in a unique arena - the CES," noted Manic MD Bob Cagliero. "Henrik (Hansen) provided us with great footage, jumP with a terrific edit and the rest came from a creative and effective design and animation process. From the onset through all phases of the edit, we were constantly evolving design and animation - the workflow with jumP and collaboration with the Merkley team and our designers made this project shine under a very challenging schedule."