This true story of a bad car crash in which the Mercedes-Benz saves the lives of the family, created by Clemenger BBDO, Melbourne in 1991 won a Gold Lion at Cannes back in the day.

Client: Mercedes Benz Agency: Clemenger BBDO, Melbourne Production Company: Port Productions Director: Paul Clydesdale David Blackley - Executive Creative Director Maurice Dowd - Art Director David Blackley - Copywriter Paul Clydesdale - Agency Producer

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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