Since the Sprinter is a working mans van, what better way to advertise it than by having the van itself apply for a job? Lukas Lindemann Rosinski had the Mercedes' tires specially designed so that the van could write its own application letters and apply for jobs at various businesses that could use a hard working van by their side. Very clever. DM by tire!
Ad Agency: Lukas Lindemann Rosinski, Hamburg Executive Creative Directors: Arno Lindemann, Bernhard Lukas Creative Directors: Thomas Heyen, Markus Kremer, Jakob Kriwat Art Directors: Markus Kremer, Damian Kuczmierczyk Copywriter: Thomas Heyen Designer: Victor Aloji Account: Jascha Oevermann SFX: Thomas Beecken Producer: Martin Schoen Director: Marc Bethke