Since the Sprinter is a working mans van, what better way to advertise it than by having the van itself apply for a job? Lukas Lindemann Rosinski had the Mercedes' tires specially designed so that the van could write its own application letters and apply for jobs at various businesses that could use a hard working van by their side. Very clever. DM by tire!

Ad Agency: Lukas Lindemann Rosinski, Hamburg Executive Creative Directors: Arno Lindemann, Bernhard Lukas Creative Directors: Thomas Heyen, Markus Kremer, Jakob Kriwat Art Directors: Markus Kremer, Damian Kuczmierczyk Copywriter: Thomas Heyen Designer: Victor Aloji Account: Jascha Oevermann SFX: Thomas Beecken Producer: Martin Schoen Director: Marc Bethke

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.