When Merkley & Partners in New York needed a director to twirl half a dozen vehicles on a frozen lake, they enlisted Supply&Demand Director Sean Thonson. Featuring the new Mercedes C-Class in an Ice Capades-like performance, "Waltz" is pure entertainment where I kiiiiiinda wish, just a teensy bit, that someone will crash. Like bumper cars. But nope, our hero the silver Mercedes just slides right through. Looks like fun though, I bet the stunt drivers loved this job.

"Waltz" features the all new Mercedes C-Class choreographed on top of frozen Spray Lake in Alberta, Canada. Cameras froze and lenses popped as an unexpected snowstorm hit. Blustery, blizzard-like conditions weren't written in the script, however the agency and the crew decided to work with it enduring brutal sideways winds. With the exception of one composite, all shots were captured in-camera including the aerials shot via helicopter. Thonson was faced with a set of unbelievable challenges, but the results are remarkable.
The Ice Capades have nothing on the Mercedes C-Class performance.
Thonson's brilliant, visual storytelling ability was a perfect fit for this project. The director/camerman has been behind the lens for some of the industry's most successful, award-winning automotive campaigns. Thonson has established a career shooting well-known brands including Cadillac, Corona, Lexus and Dow and is currently filming a Ferrari project in the Pyrenees.

CEO Alex Gellert Exec. Creative Director / Partner Andy Hirsch Group Creative Head Scott Zacaroli Group Creative Head David Fox Art Director Ben Krantz Copywriter Alex Smulian Director Broadcast Production Gary Grossman Senior Producer Alex Kobak Director of Business Affairs Pam Carden Director of Client Services Cynthia Davis Group Account Director Diane Hernandez Account Director Lisa Manarelli Account Supervisor Nicole Manrodt Account Executive Samantha Plevy Production: SUPPLY&DEMAND Director Sean Thonson Executive Producer, Managing Partner Tim Case Executive Producer, Managing Director Kira Carstensen Head of Production Jennifer Ingalls Producer Rita LeRoux Editorial: THE WHITE HOUSE, New York, NY Editor Mark Langley Senior Producer Melanie Klein Visual Effects: PUBLIC VFX, Venice, CA VFX Supervisor Tony Smoller Executive Producer Kim Nagel

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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