Imagine a world without gangs. Did you do it? Great. Now go back to your gang-ridden world and do something about it. Like anonymously submitting tips to, texting BCTIPS-27463 or calling 1-800-222-8477. I'm not the hugest fan of misdirect spots. It's also a bit weird because if I'm supposed to imagine a world without crime, the guy clearly seems afraid something will happen to him.

Client: Metro Vancouver Crime Stoppers
Agency: DDB Vancouver

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.

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