about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (1)

  • purplesimon's picture

    There's something missing for me. It's almost perfect. Almost.

    Perhaps it's because I can't imagine anyone this is targeted at watching it. Also, the consequences follow, but it doesn't appear that the consequences matter. Does that make sense?

    It should have been darker, the consequences more overtly personal to the central character. Okay, I know it's an ad, but to me this doesn't feel like it would stop someone carrying a knife.

    Sep 12, 2008

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