Michelin is on a mission to ensure tire safety becomes part of the driver's ed by 2020. They already have 31 out of 50 states in the US committed to make this happen. And now they've teamed up with Australian band 5 Seconds Of Summer to get the word out. They're showing off this video before their concerts from July 15th to September 18th, part of the latter half of their tour. Want to know more? Go to Beyond The Driving Test where you'll find handy dandy tips on how to check your tires, important stats about why tire safety matters and more. Kudos to Michelin for bringing the message without it being over-branded, too. Not sure how many amped up kids will receive the message loud and clear right before 5 Seconds of Summer Goes on. But Michelin’s tire safety team will also be out there to conduct tire safety demonstrations and that probably might just make them look at their car in the parking lot before leaving to make sure everything is okay. Either way-- tire safety!

Client: Michelin
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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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