TBWA\Chiat\Day New York and Psyop got together to tell this story using roadkill as spokespeople. Well, they don't really speak as much as look utterly miserable, or sacred witless - but have no fear Michelin is here to say the day with their tires. *phew*

See also Michelin - Evil Gas Pump for the other ad in this campaign.

Client: Michelin Brand: Michelin Title: Saddest Road Creative Agency: TBWA\Chiat\Day New York Chairman & CCO: Mark Figliulo
ACD/Art Director: Anthony DeCarolis
ACD/Copywriter: Erik Fahrenkopf Executive Producer Media Arts: Matt Bijarchi Director of Broadcast Production: Ozzie Spenningsby Senior Producer: Jason Souter Production: Psyop Director: Psyop
Creative Director: Marie Hyon/Marco Spier Executive Producer: Lucia Grillo
Senior Producer: Lydia Holness
Producer: Lisa Munoz
Lead Designers: Anh Vu, Helen Choi Designers: Kitty Lin, Jaye Kim, Ben Chan, Pete Sickbert-Bennett Lead Technical Director: Tony Barbieri Lead CG Animator: Pat Porter CG Animators: Gooshun Wang, Royce Wesley, Kevin Phelps, Michael Shin, Angelo Collazo, Russ Wooton Lead Ligthing TD: Anthony Patti CG Lighters: Cody Chen, Szymon Weglarski, Helen Choi, Jeff Chavez CG Modelers: Soo Hee Han, Tom Cushwa, Rie Ito, Tony Jung, Dan Fine CG Rigging: Goo-shun Wang, Stanley Llin, Jordan Blit FX: Miguel Salek, Jonah Friedman Lead Compositor: Jason Conradt Compositors: Manu Gaulot, Gabriel Regentin Editorial: Psyop Editor: Cass Vanini Mix: Sound Lounge Sound Engineer – Philip Loeb Sound Design: Sound Lounge Sound Designer- Marshall Grupp Producer: Martia Guinn 
Music: Human Composer: Human Executive Producer: Lauren Bleiweiss
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Comments (1)

  • smizzly_bob's picture
    smizzly_bob

    This is just sickening, even worse than the other one about not needing to gas your car. I won't ever be buying michelin tires.

    Dec 14, 2009

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.