"I'm free to do what I want, any old time" - men and women with streaks of grey, fly airplanes, go clubbing, mountainbike, golf, paint sunsets at the beach, and stay fit boxing like tough guys. Why not?

Pre Game Show

Client: Michelob Light

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.