Worlds lowest calorie beer? Yes, yes it is. And its for the people who don't run errands, but run errands. Ok, we got it, beer for sporty people and those on a diet. This is a good USP wasted on a celebrity.

Quarter 3

Michelob
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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