Lots of sweaty people working out in this spot for Michelob Ultra who has, since its inception, has positioned itself as the post-workout you deserve it, beer. As with so many ads airing this Super Bowl I have to keep asking myself, why is this a Super Bowl spot? If I squint I suppose I can relate it to having a beer after a work out of the Super Bowl caliber, but that's a stretch. The larger question is, why choose to use the Theme Song From Cheers? Dr Pepper already used it, and so did Chevy Cruze, just three years ago. I don't use the word "hack," very often but nothing is more hack than using a familiar song in a spot that's already been used a few times in recent history.
Brand: Michelob Ultra, Anheuser-Busch InBev VP, Marketing USA: Marcel Marcondes Michelob ULTRA VP, Marketing: Azania Andrews Michelob ULTRA Senior Director: Joe Lennon Michelob ULTRA Senior Brand Manager: Stacey Mikula Agency: FCB Chicago Chief Creative Officer: Liz Taylor Global EVP, Content & Creative Development: Todd Tilford VP, Creative Director: Josh Hurley VP, Creative Director: Andy Kohman Associate Creative Director: Anthony O’Neill Associate Creative Director: Rony Castor Senior Producer: Chris Wickman Director of Music: Stump Mahoney Manager of Business Affairs: Kelly Lenthe SVP, Group Management Director: Melanie Hellenga VP, Management Director: Kiska Howell Account Supervisor: Julie Crimmins VP, Strategic Planning Director: Tom Hehir Production Company: Radical Media Director: Derek Cianfrance Executive Producer: Gregg Carlesimo Executive Producer: Frank Scherma Producer: Barbara Benson Editorial: Exile Editorial Editor: Kirk Baxter Assistant Editor: Zaldy Lopez Executive Producer: Carol Lynn Weaver Head of Production: Jennifer Locke Producer: Remy Foxx Audio: Another Country Executive Producer: Tim Konn Engineer: David Gerbosi Assistant: Alex Paguirigan Finish: Lord + Thomas Executive Producer: Rene Steinkellner Producer: Clare Deady Color: Roman Mendez Online Editor: Justin Orr