Microsoft takes on Google with this UK ad, where they show what information overload has done to us all. Bing is positioning itself as the"decision engine". This ad launches a campaign today, that Microsoft is backing with $2bn in media and creative.

"This is a big moment – we are taking out our slingshots and taking on Goliath," said the managing director and vice-president of consumer and online at Microsoft UK, Ashley Highfield, adding that he believed Bing met a real desire from both consumers and advertisers.
"People feel overawed by the internet and what they turn up when they are searching," said Highfield. "We are also in a world where people have forgotten there is an alternative search engine."

via Guardian

Ad agency: JWT London


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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.