Widmark wanted control. Windows 7 put the power back in his hands. That's how they described this ad but I swear that guy introduces himself as Woody. Is Woody a nickname for Widmark? I always thought it was short for Woodrow.

Client: Microsoft

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.