Phase 2 or Plan B, here it is.

Agency: Crispin Porter + Bogusky Rob Reilly : Executive Creative Director Tim Roper : Creative Director Dave Steinke, Michael Craven : Assoc Creative Director Dave Steinke : Art Director Production Company: Hungry Man, New York, Los Angeles Director Of Integrated Production: David Rolfe Group Executive Producer: Matt Bonin Integrated Senior Producer : Broadcast: Chris Webb Director: Bryan Buckley Executive Producer: Kevin Byrne, Cindy Becker, Dan Duffy Producer: Mino Jarjoura Director Of Photography: John Lindley

about the author

claymore Creative Director, copywriter and ad connoisseur that has been riding the wild surf of advertising in style, panache and grace for two decades.

Comments (14)

  • Dabitch's picture
    Dabitch

    "I'm a PC, and I'm kinda scared" - I bet you are.

    Sep 19, 2008
  • Neo's picture
    Neo

    This is my complete lack of surprise. That was shit.

    Sep 19, 2008
  • purplesimon's picture
    purplesimon

    "I'm a PC and I'm amazed anyone bothered to turn me on!" :D

    The irony is, I'm on a PC. Why? IT professionals seem to think that copywriters need a PC. Duh.

    Sep 19, 2008
  • Dabitch's picture
    Dabitch

    They still do that? Man, that's just annoying.

    Sep 19, 2008
  • purplesimon's picture
    purplesimon

    I always write it off to the dumb thinking of the archaic theory that we don't need any of the AD type programs so we can stumble through with a PC. Then depending on the agency - there are those who consider it an "extra expense". Ugh.

    Sep 19, 2008
  • backwrite's picture
    backwrite

    Yuck. This is NOT what I was talking about somewhere else, where I suggested a Hodgman spoof would be a good thing. They just took the Hodgman line and pasted it onto their normal ineffective advertising. Yuck. Yuck.

    Sep 19, 2008
  • mochazina's picture
    mochazina

    This is so terribly terribly bad. SEINFELD COME BACK ALL IS FORGIVEN!

    Sep 19, 2008
  • mpared's picture
    mpared

    I'm crappy and I'm a pc ... I'm a crappy pc !!;0)

    Sep 19, 2008
  • kurtberengeiger's picture
    kurtberengeiger

    I'm sorry to bring this up, but does anyone else hear that weird flushing noise that seems to be following CP+B creativity around recently?

    Sep 20, 2008
  • mochazina's picture
    mochazina

    What do you mean recently? It's practically been a national sport in Adland to point out that sucking sound since 2004!

    Sep 20, 2008