Phase 2 or Plan B, here it is.

Agency: Crispin Porter + Bogusky Rob Reilly : Executive Creative Director Tim Roper : Creative Director Dave Steinke, Michael Craven : Assoc Creative Director Dave Steinke : Art Director Production Company: Hungry Man, New York, Los Angeles Director Of Integrated Production: David Rolfe Group Executive Producer: Matt Bonin Integrated Senior Producer : Broadcast: Chris Webb Director: Bryan Buckley Executive Producer: Kevin Byrne, Cindy Becker, Dan Duffy Producer: Mino Jarjoura Director Of Photography: John Lindley

Comments (14)

  • Dabitch's picture
    Dabitch

    "I'm a PC, and I'm kinda scared" - I bet you are.

    Sep 19, 2008
  • Neo's picture
    Neo

    This is my complete lack of surprise. That was shit.

    Sep 19, 2008
  • purplesimon's picture
    purplesimon

    "I'm a PC and I'm amazed anyone bothered to turn me on!" :D

    The irony is, I'm on a PC. Why? IT professionals seem to think that copywriters need a PC. Duh.

    Sep 19, 2008
  • Dabitch's picture
    Dabitch

    They still do that? Man, that's just annoying.

    Sep 19, 2008
  • purplesimon's picture
    purplesimon

    I always write it off to the dumb thinking of the archaic theory that we don't need any of the AD type programs so we can stumble through with a PC. Then depending on the agency - there are those who consider it an "extra expense". Ugh.

    Sep 19, 2008
  • backwrite's picture
    backwrite

    Yuck. This is NOT what I was talking about somewhere else, where I suggested a Hodgman spoof would be a good thing. They just took the Hodgman line and pasted it onto their normal ineffective advertising. Yuck. Yuck.

    Sep 19, 2008
  • mochazina's picture
    mochazina

    This is so terribly terribly bad. SEINFELD COME BACK ALL IS FORGIVEN!

    Sep 19, 2008
  • mpared's picture
    mpared

    I'm crappy and I'm a pc ... I'm a crappy pc !!;0)

    Sep 19, 2008
  • kurtberengeiger's picture
    kurtberengeiger

    I'm sorry to bring this up, but does anyone else hear that weird flushing noise that seems to be following CP+B creativity around recently?

    Sep 20, 2008
  • mochazina's picture
    mochazina

    What do you mean recently? It's practically been a national sport in Adland to point out that sucking sound since 2004!

    Sep 20, 2008

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about the author

claymore Creative Director, copywriter and ad connoisseur that has been riding the wild surf of advertising in style, panache and grace for two decades.