The time has come, she's about to give birth. You have to get to the hospital without her water breaking in the new car. This silly scene is just to remind you that having car insurance helps ease your life a little, so you don't have to be such a prick in these situations.

Advertised brand: Migdal Insurance and Financial Holdings Ltd. Advert title(s): Migdal - Car Insurance Advertising Agency: Bruckner Yaar Levi, Tel-Aviv, Israel Agency website: Art Director: Tal Keisari Copywriter: Dror Lavi ‏Account Supervisor: Yarden Enosh ‏Account Executive: Lee Duek Planning: Aviv Shener ‏Head of Strategic Planning: Asaf sides ‏Media Director: Carmit Dori, Linda Yachbas ‏ ‏Office Producer: Sivan Leshed, Tali Sasson Additional credits: ISHAY HADAS PRODUCTIONS

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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