You've heard of Life Hacks, right? Well this campaign for Mike's Hard Lemonade reimagines that concept to suit its own needs. In this spot, we see a hipster dude wearing floods carrying his case of Mike's Hard Lemonade. An off camera crowd of backyard party goers instructs him not to put the beverage into one of several coolers on hand, but to put the beverage where it belongs-- in a tricked out fountain, created especially for it. For some reason it reminds me of something Bud Light would do.
If you want even more Mike Hacks, head on over to their tumblr site.
Client: Mike’s Hard Lemonade
Senior Director, Marketing Activation: Sanjiv Gajiwala
Brand Manager: Anya Dange
Senior Producer: Steven Anderson
Creative Director: Dave Wasserman
Senior Copywriter: Ben Ruggiero
Art Director: Danny O'Connor
Account Director: Aleksa Westwater
Production Company: Über Content
Director: Daniel Strange
Owner/Exec. Producer: Phyllis Koenig
Owner/Exec. Producer: Preston Lee
Executive Producer: Steve Wi