Open on a double decker red London bus and kick off the jingle "lotta bottle". Have a knife-thrower dressed as an indian almost hit a bikini clad target-girl, yell "Lotta Bottle". See a 90 year old man beat the rest of the race after a sip of milk: Lotta bottle! See the stunt bus driver take her hat off, and omg she's a girl: Lotta bottle! Basically, lotta bottle is lots of balls or something. Milk gives you oompf.

Client: Milk

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.