Apparently The Rock will do anything to placate the kids' desire for milk. Including ignoring a kitchen-sink Super bowl approach where everything and then some has to be in the script. Sigh.

Client: Milk

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.