In order to engage teens, and get them drinking more milk, DDB Vancouver created an animated webseries called Snack Time, featuring a carton of milk, chocolate chip cookie, and various other snacks including a marshmallow. This episode, Airport gives you a sense of the quirky humor involved.

As branded entertainment it's fun. Not quite as edgy as say Aqua teen Hunger Force, but it's just right for milk. I lol'd when I saw the milk in the kitty container in the cargo hold of the plane.

Client: Milk West Agency: DDB Canada Vancouver Executive Creative Directors: Dean Lee, Cosmo Campbell Creative Director: Josh Fehr Associate Creative Director: Neil Shapiro Copywriter: Neil Shapiro Art Director: John Larigakis Agency Producer: Matthew Sy VP, Client Services Director: Patty Jones Account Director: Svetlana Connolly Account Coordinator: Natasha D’Souza Strategy: Rob Newell, Matt Nelson Social Media Strategy: Derek Lau, Jacqueline Lee Media Company: OMD Vancouver Audio House: Wave Productions (http://www.waveproductions.com/) Audio House Producer, Sound Design: Craig Warrian Voice Over Talent: James Heguchi, Adrian Petrew, Brian Drummond, Donny Lucas, Jason Simpson, Kelly Sheridan Animation Company: Yeti Farm Creative (http://www.yetifarmcreative.com/) Animators: Todd Ramsay, Svend Gregori, Jon Izen, Vincenzo Zumpano, Brad Gibson, Daniel Falk Media Agency: OMD Vancouver Digital Supervisor: Diana Walter

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kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.