In another installment of Milk West's animated web series Snack Time, the Milk carton and his buddies find themselves in the emergency room, waiting on the recovery of their marshmallow friend who has been impaled by a stick, as if he were on a camping trip gone wrong. It's no laughing matter!

Okay, yes it is.

Client: Milk West Agency: DDB Canada Vancouver Executive Creative Directors: Dean Lee, Cosmo Campbell Creative Director: Josh Fehr Associate Creative Director: Neil Shapiro Copywriter: Neil Shapiro Art Director: John Larigakis Agency Producer: Matthew Sy VP, Client Services Director: Patty Jones Account Director: Svetlana Connolly Account Coordinator: Natasha D’Souza Strategy: Rob Newell, Matt Nelson Social Media Strategy: Derek Lau, Jacqueline Lee Media Company: OMD Vancouver Audio House: Wave Productions ( Audio House Producer, Sound Design: Craig Warrian Voice Over Talent: James Heguchi, Adrian Petrew, Brian Drummond, Donny Lucas, Jason Simpson, Kelly Sheridan Animation Company: Yeti Farm Creative ( Animators: Todd Ramsay, Svend Gregori, Jon Izen, Vincenzo Zumpano, Brad Gibson, Daniel Falk Media Agency: OMD Vancouver Digital Supervisor: Diana Walter

about the author

kidsleepy CD copywriter with 18 years experience who has worked in many cities including New York, Atlanta, Montreal and currently Los Angeles. I snark because I care.