Kids band together with the help of a porcupine to grab the last Milka chocolate bunny in this oh-so-charming spot with a nice message of cooperation and sharing to boot. Love the way it was shot as well as the casting. This spot launches a new campaign which rolls out in ten countries across central and eastern Europe. The campaign is set in the alpine hills around Lilaberg the fictional town at the heart of the brand’s global ‘Tenderness is inside’ brand platform. It's a nice way to show an Easter Egg hunt for what it really is-- a competition. No doubt, this is one of Milka's busiest seasons of the year, too. I love how this brand stays on magical side without being too over the top. It takes a delicate hand to just be charming and let a simple story tell itself.

CLIENT: Milka Global Milka Equity Director Karine Chik Marketing Director Chocolate, MEU Celine Berg Milka Equity Manager, MEU Martha Miralles Agency: WIEDEN+KENNEDY AMSTERDAM Executive Creative Directors Mark Bernath, Eric Quennoy Creative Directors Daniel Schaefer, Szymon Rose Art Director Riccardo Rachello Copywriter Mohamed Diaa Head of Broadcast Production Joe Togneri Broadcast Producer Javier Perroud Head of Planning Martin Weigel Planner Nusara Chinnaphasaen Communications Planner Wes Young Group Account Director Clare Pickens Account Director Will Oakes Account Manager Yulia Prokhorova Account Executive Kristina Jorgensen Art Producer Maud Klarenbeek Head of Studio Lizzie Murray Studio Artist Steele Bonus Project Manager Katie Finn Business Affairs Kacey Kelley PRODUCTION COMPANY ACNE Director Tompa & Rondo Director of Photography Patrick Duroux Producer Robert Feniger Executive Producer Fredrik Skoglund SERVICE PRODUCTION Orange Films Producer Vivian Esterhuyse Production Manager Machon du Toit EDITING COMPANY Work Editorial Editor Art Jones AUDIO POST Wave Studios Sound Designer/Mixer Aaron Reynolds MUSIC Composer / Title Philip Kay / Treasure Hunt Music Company Woodwork Music VFX MPC Amsterdam VFX Supervisor 2D Dirk Riesenfeld VFX Supervisor 3D Tim van Hussen VFX Producer Kayleigh Dugdale VFX Line Producer Sandra Eklund Grade Jean-Clément @ MPC PRINT PRODUCTION PRODUCTION COMPANY Shotview Photographer Marcus Gaab Agent Kozva Rigaud Producer Maika Gregori Food Stylist Yvonne Trapp Retoucher Loupe Digital Imaging Stock imagery Dreamstime
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about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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