Milky way hasn't come out with a commercial campaign in five years. Rumour has it they were busy eating Milky ways.

“We’re very excited to bring this powerful creative and overall campaign messaging to life in our return to television,” said Allison Miazga-Bedrick, Director, MILKY WAY® Brand. “The new videos really capture the fully involved experience of eating a MILKY WAY®, so much so that all other details of the world around you no longer matter at that moment.”

Client: Mars Incorporated, MILKY WAY Campaign: “Sorry I Was Eating a MILKY WAY” Agency: DDB Chicago DDB Chicago John Maxham -  EVP, Chief Creative Officer Mark Gross - EVP, Executive Creative Director Marisa Groenweghe - Associate Creative Director (Art Director) Kathleen Tax - Associate Creative Director (Copywriter) Alex Zamiar - Associate Creative Director (Art Director) Jonathan Richman – Associate Creative Director (Copywriter) Diane Jackson - EVP, Executive Director of Integrated Production Will St. Clair - VP, Executive Producer Deb Den Iseger - Producer Ryan Hentsch – Production Business Manager Heather Stuckey - Global Business Director Kate Christiansen - SVP, Group Account Director Phyllis Lee - VP, Account Director Kelly Mendola – Account Executive Alexander Wood - Account Manager David “Chizzy” Chriswick - SVP, Group Strategy Director Thomas Hehir - Strategy Director   Production Company: Central Film North Director: Rodrigo Garcia Saiz  Executive Producer: John Barreiro    Editorial: White House Editor: Carlos Lowenstein  Executive Producer: Kristin Branstetter Producer: Dawn Guzowski   Post Production: FilmWorkers  Executive Producer: Derek de Board  Producer: Casey Swircz VFX: Rob Churchill  Colorist: Fred Keller    Music: Mophonics  Creative Producer: Kristoffer Roggemann, Amanda Fink.    Sound design: The Studio Sound engineer:  Nicholas Papaleo