Millennium BCP "#howoldareyou?" (2013) 1:35 (Portugal)


Millennium BCP "#howoldareyou?" (2013) 1:35 (Portugal)

Portuguese financial services company Millennium Bcp has this charmingly thought provoking ad depicting a girl doing whatever she can to achieve her goal (getting the cookie jar.)

When faced with a similar situation years later, how quickly the girl, now a grown woman, loses that optimism and idealism and gives up.

I was tracking that far. Love how the song transitioned from the living room to the speakers on the grocery store. But while I enjoy the thought behind this spot, what I am missing is a wrap up line that ties it back to Millennium. Even if it's meant to be a teaser it's very blind.

Agency: eccentricGrey
Client: Millennium BCP

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