Portuguese financial services company Millennium Bcp has this charmingly thought provoking ad depicting a girl doing whatever she can to achieve her goal (getting the cookie jar.)

When faced with a similar situation years later, how quickly the girl, now a grown woman, loses that optimism and idealism and gives up.

I was tracking that far. Love how the song transitioned from the living room to the speakers on the grocery store. But while I enjoy the thought behind this spot, what I am missing is a wrap up line that ties it back to Millennium. Even if it's meant to be a teaser it's very blind.

Agency: eccentricGrey Client: Millennium BCP

about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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