wow, look at all that real snow, this was pre-snow-cannon at commercial shoot days, and it looks so much more real.

Miller High Life

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.