A man orders a light beer from an attractive female bartender who, upon determining he is oblivious to taste, slides him a bland no-name brew and tells him to come back when he loses whichever ostensibly girlish accessory adorns him. Like a skirt.

Client: MillerCoors
Spots Title: Carry-All (featured), Skirt (featured), Panties, Antique, Lower Back Tattoo
Air Date: April 2010

Agency: Draftfcb
Group CD: Chuck Rudnick
Art Director: Gordon Sang
Copywriter: Brian Siedband
Agency EP: Rob Farber

Prod Company: Tool of North America
Director: Erich Joiner
DP: Bob Richardson
Tool EP: Brian Latt
Tool EP Digital: Dustin Callif
Tool Line Producer: Joby Ochnser

Editorial: Spotwelders
Editor(s): Dick Gordon, Dan Maloney

Telecine: Michael Masur

Post/Effects: Filmworkers
Lead VFX/Inferno Artist: Rob Churhull

Music: Emoto Music
Sound Design: CRC
Sound Designer: Mark Ruff
Audio Post Company: CRC
Audio Post Mixer: Mark Ruff
Shoot Location: LA

Commercials: 
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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.