about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

Comments (6)

  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    i saw this ad only once. It was before the superbowl began I tried to find someone, anyone who had seen it as well but for some reason, there must have been a lot of food prep, bathroom breaks, or pre game phone calls. This spot is amazing in its sheer lunacy. It bombards you with so much visually it you don't even realize the song says "evil beavers" until you stop laughing minutes after the spot..and then you start laughing again. I am sure a lot of people might find it stupid, but after years of tryin g to describe the spot to so many, and failing, my wife went on a 'mission' to find the spot so she could see what i was talking about.. I love this spot!

    Feb 05, 2006
  • Dabitch's picture
    Dabitch

    Yeah it's nuts. You can thank the crazy-ass Swedish sense of humor for that (a Swedish team created this ad).

    Feb 05, 2006
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    This is THE BEST Super Bowl Commercial I had EVER seen!!!!! This one "set the bar", while the other commercials are lame and tame. Too bad the people / industry with the money and "the say" favor the "dry / politically correct" scripts.

    Feb 07, 2011
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    Pure fun, unlike 99.9% of Super bowl ads. My personal favorite.

    Feb 09, 2011
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    I think the drummer from devo had something to do with the ad as well

    Jan 08, 2012
  • AnonymousCoward's picture
    AnonymousCoward (not verified)

    My college roommates and I saw this when it aired during the superbowl way back in 1998. We all laughed our asses off. Other Miller Lite by "Dick" ads of this era were fantastic as well.

    Aug 11, 2017

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