On the PC Hooftstraat where the chic boutiques are, this large box - which had presumably contained a Mini wrapped up as a christmas gift - was spotted to peoples amusement.

Creative Directors: Thijs de Boer, Martijn van der Werf Copywriter: Thomas Reinhold Art Director: Thom van Rijckevorsel Account: Lisa Merelle

about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.

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