BSUR Amsterdam and Smuggler get together to create and updated mini car chase through italian streets. Shot in downtown Milan and Lake Como, Italy the "Flow" ad shows the mini becoming many minis, as it splits up and merges back together again in a metaphor of driving being an adventure and you can choose any path you want. Or it's just a depiction of actual Milan traffic. I'm going with the latter.
The ad might be created in the Netherlands, but it will run internationally and of course, there's a Swede in the picture: Swedish director Robert Jitzmark shot it. Vikings never stopped conquering the world, you know.