Alex Coyle decides to replace her Mini LED headlights with black lights and ram straight through a forest of glow sticks. Why? Because looks awesome, so why the hell not?

Agency: Butler, Shine, Stern & Partners.
Production :Tool of North America
Director : Ben Tricklebank
Director : Erich Joiner
Creative Director : Steve Mapp
Creative Director : Lyle Yetman
Executive Creative Director : John Nutler
Art Director : Sinan Dagli
Copywriter : Lucas Zehner
Producer : John Riddle
DoP : Crille Forsberg
Director of Broadcast Production: Adrienne Cummins
Associate Producer: Rachel Saxon
Production Designer: Justin Trask
Managing Director/Executive Producer: Oliver Fuselier
Line Producer: Kelly Christensen

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.