Alex Coyle decides to replace her Mini LED headlights with black lights and ram straight through a forest of glow sticks. Why? Because looks awesome, so why the hell not?

Agency: Butler, Shine, Stern & Partners. Production :Tool of North America Director : Ben Tricklebank Director : Erich Joiner Creative Director : Steve Mapp Creative Director : Lyle Yetman Executive Creative Director : John Nutler Art Director : Sinan Dagli Copywriter : Lucas Zehner Producer : John Riddle DoP : Crille Forsberg Director of Broadcast Production: Adrienne Cummins Associate Producer: Rachel Saxon Production Designer: Justin Trask Managing Director/Executive Producer: Oliver Fuselier Line Producer: Kelly Christensen

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Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm.