Check out that crash test squirrel!

The Ministry Of Transport in Finland faces constant challenge from the growing attitude problem amongst youth. How do you convince teens to wear a seatbelt, or better yet change their attitudes towards increasingly reckless behaviour?

Client: Ministry of Transport, Finland Creative agency: Publicis Helsinki Oy Creative Director: Anthony Wolch Copywriter: Tomi Winberg Art Director: Sami Anttila Director: Alex & Steffen DOP: Oliver Staubi Production Company: Spy Films Executive Producer: Carlo Trulli Postproduction: Unexpected GmbH VFX Supervisor: Alex & Steffen 3D Lead: Alexander Kiesl 3D Artists: Sebastian Stolle, Jörg Häberle, Christoph Niebel, Emil Stefanov Lead Compositor: Steffen Hacker Character Designer: Sebastian Stolle Music & SFX: Alex Pfeffer Motion Capture: Metricminds GmbH, Frankfurt, Germany

about the author

caffeinegoddess I'm a creative director and copywriter with digital, integrated, and traditional expertise. I love sound strategy and great executions.

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