Adland's Commercial Archive
Adland's Commercial Archive - more than 45,000 commercials.
Old Spice - Armpit Mountain - (2010) :30
Is winning a habit you can't seem to quit? Is failure one game you refuse to win? Is handsomeness a burden your face has to live with?
Spot on copy and VO, and then the close-up of the arm-scent. A mountain that pops out from his underarm. Can we PLEASE make it legal to marry a campaign? I wanna make an honest ad out of Old Spice.
Betclic Poker - Fight / Combat - (2010) :30
If ONLY online poker was more like underground mexican wrestling in crowded basements hiding away from the fuzz, with added kickass midget teams, and less like a bunch of dweebs sitting around by their lonesome computers at all hours trying to win back their rent money. Nevermind trying to make it glamourous as so many online poker sites try to do, Betclic has got one thing right, online poker is deadly serious, has silly beards, and smells of panicked sweat.
IBM - Data Anthem - (2010) :60
Greg Ketchum, Executive Creative Director, Ogilvy New York on IBM “Data Anthem”:
In the next phase of IBM's Smarter Planet campaign, we're focusing our messaging on how organizations around the world are going about the business of actually building it. One of the pillars of building a smarter planet is the emergence of data and the ability to harness it for answers to our biggest problems. We wanted to educate business leaders on the importance of data, provide some context for its proliferation, and suggest the enormous opportunities that lie within it. We also wanted to convey to people that we now have the computational power and advanced analytics to see data in new ways so we can make sense of it. Hence, our interest in finding the most compelling, arresting ways possible of visualizing actual data. On a smarter planet, data matters. read more »
U by Kotex - Reality Check - (2010) :30
Selling tampons with satire! Just as long as you don't say "vagina!
Merrie Harris, global business director at JWT, said that after being informed that it could not use the word vagina in advertising by three broadcast networks, it shot the ad cited above with the actress instead saying “down there,” which was rejected by two of the three networks. (Both Ms. Harris and representatives from the brand declined to specify the networks.)
“It’s very funny because the whole spot is about censorship,” Ms. Harris said. “The whole category has been very euphemistic, or paternalistic even, and we’re saying, enough with the euphemisms, and get over it. Tampon is not a dirty word, and neither is vagina.”
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Dorling Kindersley Books / Penguin Group - The Future of Publishing - (2010) 2:26
Before you call "badland" on this, since it's doing the reverse reading trick we've seen before, know that the creators call it "inspired by".... And yes, the fantastic turn around does the reversing thing except with images instead. It's also worth noting that this is a film meant for a sales meet, not an aired advert. read more »
Toyota- Sponsafier- (2010) :60 (USA)
Brickyard VFX recently created CG cars that appear alongside live-action counterparts and added graphics to other live action cars in a new NASCAR-themed ad campaign for Toyota Racing that spans TV, print and the web. Titled “Sponsafier,” the campaign invites NASCAR fans to get involved with the season and drivers by ‘sponsifying’ a Toyota Racing car. A series of three hilarious :30 TV spots (and one :60 combined version) introduces the concept and drives fans to the ToyotarRacing.com website, where they can design a custom skin for the race-version Toyota Camry that could earn them a trip to a NASCAR all-star race.
IBM Smarter Planet- “Data Baby”- (2010) :30
Creative production studio Motion Theory applies generative art techniques into a new TV commercial for IBM via ad agency Ogilvy & Mather/New York. Directed by Motion Theory’s Mathew Cullen, the :30 spot “Data Baby” is part of IBM’s “Smarter Planet” campaign and incorporates data-driven design derived from a newborn’s vital signs to convey that IBM’s technologies help analyze data to build smarter hospitals. “Data Baby” broke on network television on March 14.
Puma - Journey of football - (2010) :30
Puma celebrates football and Africa, see the tie-ins at head to www.pumafootball.com or facebook.com/pumafootball.
A celebration of true football. For Africa. For Football. For the insane love of the game we possess that unites us beyond borders. Bringing Football back to its roots. Because love is football.
Rise Above Plastics - Whale - (2010) :30
The plastic soup floating out there now stretches from Hawaii to Japan. Ugh. Rise Above Plastics (and don't dump them in the ocean!)
Lady Gaga - Telephone ft. Beyoncé - (2010) 9:32
Jonas Åkerlund and Lady Gaga got together again for this video Telephone, featuring Beyoncé - where Gaga prances about in a womans prison sporting insane cigarette sunglasses. Once her love Beyoncé bails her out, they go on a homicide spree in their pussy mobile. There's plenty of product placement going on in this video, even for the dating site Plenty Of Fish where the officer logs in as MissOfficer if you fancy a tough broad. In the end, fashion wins... or does it?
Props for killing the hemaphrodite rumor.
Also notice: When Beyoncé kills her presumed boyfriend, she tops it off by flipping up the same style sunglasses Gaga wore in the Åkerlund directed Paparazzi video. Does that mean that she too is now an Illuminati Puppet brainwashed to kill? (see also part 2 of that hilarious idea). Why yes of course, she's been one since her rebirth as Sasha Fierce. read more »
Sony Playstation 3 MLB '10: The Show - Cabo - (2010) :30
Promoting "Most Realistic Baseball Game Ever" with an unrealistic image of Joe Mauer and Kevin Butler sporting speedos down in Cabo. ;)
Nissan Qashqai - The making of Artistic Paintball - (2010) :90
Sure looks like this shoot was a lot of fun, doesn't it? Bags of paint exploding everywhere, even the cameras got some on them. Fun!
Alasdhair McGregor, European Creative Director, TBWA\G1, commented: “How do you build on and even do better than the original Qashqai Skateboard commercial? For a car that is tougher and better looking than the original model, we decided to move Urbanproof to the next level.
Nissan Qashqai - Artistic Paintball - (2010) :60
TBWA is launching the fourth episode of the Nissan ‘Urbanproof’ saga, supporting the reveal of the new Nissan QASHQAI - ten bucks say they looked at Jonathan Glazers Sony "Paint" for pointers in how to make paint go "splat" in cool looking ways. The Nissan QASHQAI outdrives the evil buildings that keep shooting giant paintballs at it, with a roof-top stunt jump to boot.
The groundbreaking TVC filmed in Bangkok in December 2009 and created by TBWA\G1 and TBWA\Paris. Previous creatives have seen the QASHQAI treating the city as its playground with trademark back- flips and stunts. In this new episode, our hero no longer copes with the city but actively reshapes its favourite “battlefield”, now mastering its own “Urbanproof” discipline. The shoot took over six days to capture, involving a 230 people crew, with 80% shot in ‘real time’.
Devassa - Paris Hilton - (2010) :60
Paris Hilton continues her career of advertising drinks by "Being sexy" anywhere but the US. Here she's the girl who prances around in her fishtank apartment somewhere in Brazil with a cold beer in hand until everyone on the beach raises their glass to her. Yeah, I don't get it either.
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Stella Artois - She is / Preparation - (2010) :30
Sure, it's only Friday morning still, but it IS Friday so BRING ON THE BEER, amirite?
Green Dot - "Lover 1" - (2010) :30
Here's a twist on the disposable man in advertising... Open on a couple breaking up.... The woman however, knows how to recycle men! Just "Rinse, fold and stack". Ouch.
Frito-Lay - Elevator - (2010) :30
I dunno about you, but I think bumper cars in elevators seems to be a lot of fun! ;)
Frito-Lay - Wall Climbing - (2010) :30
These new spots from BBDO, Toronto for Frito Lay are directed by Holiday Films’ Scott Corbett and promote Frito Lay’s new Multipacks. “Wall Climbing” shows that chips can be fun for the whole family, unlike say getting vertigo-dad up on a wall.
Microsoft Bing - Information overload - (2010) :30
Microsoft takes on Google with this UK ad, where they show what information overload has done to us all. Bing is positioning itself as the"decision engine". This ad launches a campaign today, that Microsoft is backing with $2bn in media and creative.
"This is a big moment – we are taking out our slingshots and taking on Goliath," said the managing director and vice-president of consumer and online at Microsoft UK, Ashley Highfield, adding that he believed Bing met a real desire from both consumers and advertisers.
FRijj - Swamp Soccer Soccerettes - (2010) :50
Like mtlb says hot cheerleaders in the mud, what's not to like?.... Well if you like it thick, slow and uhm... mud-flavoured? Well then, Dairy Crest has a FRijj drink for you!
MassiveGood - Masterpieces - (2010) :60
Spike Lee shot it, Samuel L. Jackson, Susan Sarandon, Mary J. Blige, Paul AUster, Dr, Brian Green star in it and President Bill Clinton speaks for MassiveGood.
The film “MASTERPIECES” created by the independent agency FRED & FARID PARIS, working with TBWA\ Paris for the launch of MASSIVEGOOD, is an illustration of how several simple acts add up resulting in a great change.
The film shot by Spike Lee over 2 days on location in NYC stars an unbelievable collection of talents who were reunited for this worldwide initiative : Spike Lee, Samuel L. Jackson, Susan Sarandon, Mary J. Blige, Paul Auster, Dr. Brian Greene and the extraordinary participation of President Bill Clinton for the voice-over.
Making Of the MassiveGood Spike Lee commercial
The "making of" video where each person involved in the film gets to talk about the MassiveGood project is almost a better seller of the MassiveGood idea than the ad itself. Dr Brian Green is genuinly impressed with the idea of MassiveGood and true enthusiasm is contagious.
Apoteket - Hjärta (Heart) - (2010) :45
The roller coaster ride begins when the little boy shows his affection by yanking the little girls curly brown hair, and follows them through their the ups and downs in life.
PowerBar Energy Gel Blasts - Dunk on the Moon - (2010) :30 (USA)
Whee! Bonus points for getting astronomers in a tizzy over celestial inaccuracies and stuff.
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