Tool’s Routson and Colle+McVOY collaborated on this campaign that takes its cue from daytime soap drama like the bold & the beautiful.

Tool of North America

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about the author

Dabitch Creative Director, CEO, hell-raising sweetheart and editor of Adland. Globetrotting Swede who has lived and worked in New York, London, San Francisco, Amsterdam, Copenhagen and Stockholm after growing up in Kiruna, Raleigh and Jiddah.